Sacha Baron Cohen Sues Cannabis Company For Using Borat
“By use of the Billboard, the Defendants falsely have conveyed to the public that Mr. Baron Cohen has endorsed their products and is affiliated with their business,” Baron Cohen’s attorney David Condon writes in the complaint. “To the contrary, Mr. Baron Cohen never has used cannabis in his life. He never would participate in an advertising campaign for cannabis, for any amount of money.” “The Defendants knowingly misappropriated Mr. Baron Cohen’s portrait, picture, image, likeness, and persona to increase the Defendants’ sales revenues, which, upon information and belief, are approximately $26 million per year,” the complaint continues....